27th Feb 2023
I first became involved in Fairtrade about 15 years ago when I joined our local Fairtrade campaign group to achieve Fairtrade Borough status for our local area (we did it).
Back then we spoke to various business owners, retail staff and the general public about Fairtrade. Awareness was a little patchy, even though quite a few high street shops were selling products that carried the Fairtrade mark. However, when we held stalls at public events it was encouraging to hear that children and young people were very knowledgeable about Fairtrade, what it meant and why it was important. On those occasions the young people would educate the the older generations on the issue and we stood back, impressed by their understanding and enthusiasm.
Around the same time, I also met a Fairtrade banana farmer called Gideon, from Saint Vincent. He told me what a difference the living wage pay through Fairtrade had meant to him, his family and fellow farmers. I still think of Gideon sometimes and wonder how things are for him or the proceeding generation of farmers now. Fairtrade is as necessary as ever and the climate crisis is an even bigger concern than before, making produce like bananas, coffee and cocoa harder to grow. And today those well-informed young people at our Fairtrade stall may have children of their own and will be hoping for a healthy and secure future for them.
So, the theme of this year’s Fairtrade Fortnight seems particularly pertinent as it highlights the harmful effect that the climate crisis has on food production and the livelihoods of farmers in the places worst affected by climate change and financial hardships.
Unjustly, those affected by climate change the most are often those who contribute to it the least. Additionally, some of the foods we love and consume every day are under threat because of the climate crisis. Less fertile land, extreme weather and disease are causing failing harvests and putting farmers under even more pressure in what is an already incredibly difficult situation. In the current financial crisis many people can relate to the worry and stress of providing for the basic needs of themselves and their families due to circumstances out of their control. For many farmers in low-income communities overseas they also must pay for healthcare and their children’s education on top of other living costs.
Social and environmental issues don’t exist in isolation and it makes sense that they are tackled together. As well as farmers getting a fair price for their produce and a premium for them to invest, Fairtrade provides advice and training on sustainable farming techniques and climate resilience via producer networks around the world. Farmers also work to eco-friendly Fairtrade standards which involves protecting biodiversity, reducing carbon and working towards a ban on deforestation.
Emilia Debrah’s story is a great example of this in action
Emilia Debrah (pictured above - photo credit Chris Terry) is a Fairtrade cocoa farmer in Ghana. Emilia has a flair for farming but despite this, her income from cocoa before 2018 was so low that she fell into debt and struggled badly for a while. What turned her finances around, she says, is the support she got from the Fairtrade co-op she belongs to and training as part of a project where she learned to farm her four hectares of land more productively.
She’s now almost self-sufficient thanks to her newly created ‘micro-forest’ and can sell the vegetables she intercrops with cocoa locally. The savings she’s made on pesticides help protect Emilia, and her six grandchildren she cares for, against rising living costs.
That’s why climate justice and Fairtrade go hand-in-hand and why here at Make Hay and Green Hosting we continue to support Fairtrade in our shopping choices.
The Fairtrade Foundation suggests other ways we can support farmers like Emilia, the future of our food and the natural world:
Fairtrade Fortnight 2023 campaign
Fairtrade and Climate Justice
2nd Feb 2023
This is an exciting first in the Origin Story series as we welcome our first Green Hosting friend to share theirs. Green Hosting friends are businesses, organisations and individuals who share our values and are a part of our network but not necessarily a client. We love to champion anyone who works to bring positive change for people and the natural world, so our next guest is a perfect fit.
Claire Lyons wears many hats in the world of sustainability. Her story here, however, is told with such a deep care for one particular aspect of her work, and that is at the Woodland Burial Company. This is a fascinating subject and something we don't give enough time to consider. So, here is Claire to tell us more...
I am part of quite a few environmentally focused groups both professionally and socially. I worked on my ‘eco living’ very publicly for over five years running The Frugal Family. Over that time we covered pretty much every issue, hint and tip, on ways to live more sustainably. My over sharing also moved outwards to helping small businesses to work in more sustainable ways (happy to share that some time too!).
What I never once talked about until recently, was how to have a sustainable funeral, or the impact of dying on the planet (Hint: It’s not good). They are not topics that people want to talk about, or think about. At all. With a background as a lecturer in personal development I was happy to talk about most subjects, had covered all taboos. I had also taught on lots of grief management courses and perhaps had a thicker skin on the topic?
What’s fascinating is that so, so many people are striving for a sustainable life, and yet never once consider their sustainable death. Or they do consider it, and the information and options out there are pitifully poor.
There seems no huge global action towards the shocking environmental impact of the funeral industry. Previously untouchable, only now are the industry themselves trying to make some headway, spurred on by the demands of being net zero. That’s a much longer article, but limited choices is a big factor in the decisions people are making.
When my own family suffered an unexpected tragedy in 2019, this issue became something I could no longer ignore.
While researching our options for an environmentally friendly burial, the only things I could find were ‘natural burial’ sites. Natural is an interesting word, it evokes happy thoughts about the planet. But a tsunami is natural and yet I still don’t want to be caught up in one.
Many of these sites don’t allow markers, seating or pre-booking graves. All things that are so valuable in processing and learning to live with grief. It was essential to me that I could be buried with my son whenever my time comes.
It was a crash course in research as time to make decisions is not unlimited. Reading the extensive research was fascinating, and one question inevitably led me to another. I had no idea that cremated ashes were harmful to soil, that plants grow away from them and in confined spaces often die.
It seems our basic needs as human beings can be ignored if we are told it’s better for the planet. On a mission to discover the answer somewhere in between these two extremes, I kept returning to the Woodland Burial Company.
I was lucky in that I already knew of the WBC, I had met them years before to write a blog post. I liked that they were in an established woodland that didn’t just line up burials in a field and plant a tiny sapling. It’s a 45 minute drive, but still absolutely worth the effort every time we go.
I became a bit obsessed with the toxicity of traditional burial and cremation, and more annoying with every question and suggestion I made to the owner of the burial ground. So annoying in fact, that I was offered to role of Manager – to get the message out that I was so distressed about.
Since starting that role, I have learnt so much and feel humbled to support other families at such a difficult time. The lack of a serious and swift response to the climate crisis generally is concerning, that this specific area, one we cannot do without and is in fact only going to increase, is still languishing in the ‘too tricky’ pile is simply foolish. Birth and death are the only truly shared experiences human beings have. We can’t avoid it, we need to face into it.
I have learned so much, and even though I considered myself well versed in sustainability issues I would do things differently now, lots of small changes can make significant improvements in how nature can deal with death. Just choosing a linen shroud instead of your own clothing helps. Such a simple thing.
There are real solutions, there is real research.
WBC has grown further, now able to work outside of the confines of its geography. Their scientifically researched RTN Soil can now be bought in Kits and used at home. I have also grown my self-employed work, now working alongside several excellent businesses in this new niche I find myself in.
Via my website www.clairelyons.co.uk I discuss grief, death and sustainability. You can also find me at the #EthicalHour twitter chat most Monday’s and ranting on Linked In.
If we want to make change, sometimes we have to take an issue by the horns and drag it into people’s consciousness. Sorry, not sorry.
Find Claire online
Website: clairelyons.co.uk
LinkedIn: linkedin.com/in/claireandgrief
Facebook: facebook.com/claireandgrief
Twitter: twitter.com/claireandgrief
11th Jan 2023
17th - 23rd January sees Big Energy Saving Week here in the UK. Usually for a business like ours, this would be a great opportunity to talk about effective ways to save energy and as a result help save the planet.
This year the world feels like a very different place (again) and, honestly, at a time when so many people don't have any choice but to switch off their heating, ovens, kettles (the list goes on) it frankly feels insensitive for us to join in. I'm not saying we shouldn't be saving energy, we should. If we are in a position to choose and stay safe and healthy, let's cut out the energy waste in our lives, the climate crisis is co-existing alongside the financial crisis. Right now, there are plenty of articles, videos and resources online suggesting ways we can do this.
Instead I've been researching organisations that may be helpful for people in the UK who might be struggling to pay their bills or buy food right now or may need someone to talk to about their mental health, which could be exacerbated by such anxieties.
I hope these are useful. Please feel free to share this list on your socials and add your own. Let me know if there are any essential support organisations I've missed and I can add them here...
Citizens Advice - Guides on how to get additional help with energy bills
Groundwork's Green Doctors - Can provide support with ways to stay warm and safe and access other services and initiatives
National Energy Action - National fuel poverty charity, providing help for people who cannot afford to heat their homes
Ofgem - Offer a range of advice around high energy bills
National Debtline - Their Cost of Living Hub contains a lot of information and advice, including other organisations that may be able to help
Energy Savings Trust - Article about how high energy bills are affecting people's mental health, along with some useful links.
Trussell Trust - For information about foodbanks and other ways to get help if you're struggling to afford essentials.
Mind - The mental health charity's page on money and mental health, with useful links to get support.
For urgent mental health support - Contact the Samaritans for free on 116 123 or the NHS Urgent Mental Health Helplines or text "SHOUT" to 85258 to contact the Shout Crisis Text Line, or text "YM" if you're under 19
You may also be interested to visit the Money and Mental Health Policy Institute website. Founded by Martin Lewis, this organisation is working to breat the link between mental ill health and financial difficulties.
If you're reading this, I genuinely hope that you don't need any of the information above. But if you do, please know there is no shame in letting someone know you are struggling and that you need help. These situations can happen to just about any of us.
Take care.
17th Aug 2022
Whether you're starting up a new business or making changes to how you already work, there are certain services you will always need or find incredibly useful.
We've been around for a while, so we've found some great services along the way. Here's a round up, some are our clients, some are services we personally use and some just look really good. Let us know if there are any you would recommend.
Green Stationery Co
We have been using the Green Stationery Company since day one (that's nearly 18 years ago). With their impeccable customer service, they supply everything we could have possibly needed for our office. On top of that, they really care about having as little impact on the environment as possible. Check out their 'About' page to find out what they say.
greenstat.co.uk
Ethical Revolution
Sam, founder of Ethical Revolution, is one of our Green Hosting clients and this service is incredibly clever. As well as providing a wealth of knowledge about ethical products and services, Ethical Revolution has a directory of ethical companies and a bank of discount codes for those companies (Green Hosting is included of course). You can also search for books from ethical shops as an alternative to Amazon.
ethicalrevolution.co.uk
Libraries of Things - Share & Elmbridge Community Eco Hub
As we have our beloved public libraries in the towns and cities of the UK, I feel we should have as many libraries of things too. What an amazing way to tackle waste, by simply borrowing the things we only need to use occasionally rather than buying them. Often, items in the library have been donated by the public too and the prices are lower than traditional hire shops (and/or there's a membership fee to contribute to costs like maintenance, insurance etc). Green Hosting clients Share Frome and Elmbridge Eco Hub stock a range of items such as tools, cleaners and events equipment. Do you have a library of things in your town?
sharefrome.org elmbridgeecohub.org.uk
Ethical Consumer
We have referred to Ethical Consumer time and time again when looking to buy goods or services for both home and business. This massive resource provides a wealth of detailed information about companies and how they score when it comes to various ethical issues (such as environment, people and politics). There are often surprises in there too so always worth checking! Their membership is very reasonably priced in our opinion too.
ethicalconsumer.org
We founded our business with a bank account with The Co-operative Bank all those years ago. Their customer-led ethical policy really is inspirational (see our article about our own ethical policy) and we believe they genuinely care about the planet, people and community as they say. Some of our clients use other, newer ethical banking services such as Starling, Triodos and Unity Trust which look great too.
We shopped around a little for our business insurance in the past few years. We found a company we really liked and have stayed with them, not just because of their ethical credentials but because of their helpful, friendly and professional customer service. They are Evergreen Insurance Services, a broker that donates a percentage of their commission to one of their many conservation and animal support charity partners. Other options that we looked at were Naturesave and The Co-op business insurance.
Good accountants are worth their weight in gold, dealing with the complexities of tax returns, PAYE and everything else that allows you to get on with earning the money. Green & Moore is a vegan and environmentally friendly business. David, the founder explains on their website how they work in a green and ethical manner. Kathleen Moss specialises in accounting services for charities. Both are Green Hosting clients.
Finding and expressing your unique business voice, whether through good marketing support or copywriting services, can make all the difference. Here are some Green Hosting clients who provide those services:
The Ethical Copywriter - Rachel is a freelance copywriter for ethical and sustainable brands. She cares about helping the right businesses make money. Read The Ethical Copywriter origin story.
Cocoon Communications - Katie provides conscious marketing communications for eco friendly and sustainable brands. Read the Cocoon Communications origin story.
Melissa Hobson - Copywriting and PR for people protecting the ocean. As a certified scuba instructor Melissa has a specific interest in caring for marine life.
Caitlin Job - Copywriter & French to English translator specialising in ecotourism, ethical marketing and international development.
Mission Mango - Marketing, consulting and coaching for socially conscious and ethically engaged entrepreneurs
Communicating your brand through visual media enhances anything we can say in words, whether that's in the form of illustrations, iconography or video. These Green Hosting clients have you covered:
Thoughts Make Things - Our colleague of many years (and our dear friend), Lydia provides illustration, art direction and design in the most thoughtful way. Take a look at her portfolio to see packaging and merchandise design, print and digital work, icon creation and her own personal projects.
Kiakari - A photographer, artist, designer, writer and editor with twenty years' experience to a range of clients.
Rob Bartlett - On a mission to do good with design, via icons and pictograms and with equality, diversity and inclusion front of mind.
Fuzzfox - Ethical video productions helping businesses, charities and non-profits raise awareness of their brand and engage their audience.
Puffin digital - Graphic design, logos, brand creation, web design and digital marketing. Transforming ideas into beautiful, eye-catching designs!
360events - Providing specialist services relating to the technical and creative requirements of branding agencies, marketing companies and event organisers.
Then there are those specialists who support you as an entrepreneur to learn the personal and professional skills to develop your ethical business further. Here are a range of those experts, all Green Hosting clients:
#Ethical Hour - We have been members of the #EthicalHour community since it was first founded by the brilliant Sian. It is a network and a wealth of resources 'to unite the most vibrant, supportive and sustainable community of changemakers on the internet'.
Kenekt - Connecting climate action with people and business through a range of services including pro bono support for charities and community projects.
Thinking Outside - Nature based-coaching and development including retreats and networking walks (or 'netwalks') to facilitate thinking.
Ethical Sales - B2B sales partners for purpose-driven business. Look out for their free sales resources and best practice examples for ethical businesses.
Laura Bartlett - For those at the beginning of a new journey, an Executive Coach helping people find their purpose and achieve their ambitions.
Rebecca Nestor - Supporting those facing the climate crisis through workshops and climate cafes, coaching and organisational consultancy.
Welsh Mill Hub - A shared work space and community venue for Frome including office space, remakery space, venue hire and events.
Edventure - Edventure in Frome run courses, events and programmes in community entrepreneurship. A place to build skills, community and confidence to grow a kinder, fairer, greener world.
27th Jul 2022
This year the Cooperative Bank are celebrating their 150th anniversary and 30 years since they formed their original customer-led ethical policy. This policy meant that they would refuse banking services to businesses involved in certain social and environmental issues. Around 12 years later (in 2004) we founded our web design business, Make Hay Ethical E-media and a year later Green Hosting. We had already decided that we wanted to run our business responsibly and with care for people, animals and the planet and inspired by the Cooperative Bank decided to implement an ethical policy too.
We haven't been around as long as the Coop but we do have a few (18 to be precise) years under our belts. To this day our ethical policy is still one of the most important aspects of our business. In our ethical policy we highlight the type of work we love to support as well as the practices we will not engage with via our services. This is not about judgement but about focussing our efforts on work that has a positive impact.
We believe there are other valuable reasons for implementing an ethical policy. A publically published ethical policy holds you accountable to your words and as a business owner the buck stops at you to ensure those words are actually actions. We ask our clients to agree to our ethical policy before signing up to our services as we do not wish to earn money from exploitative practices. This means our customers can also feel confident that they are not paying their hard-earned money to a company that profits from irresponsible or unethical business.
The list of issues in our ethical policy demonstrates our priorities and guides our work. You might wonder how necessary this is for a small business such as ours but in the early days we were approched on seperate occassions to work for companies linked to the fossil fuel industry and horse racing. We of course declined immediately. These days we are more well known for our ethos and customer base and such enquiries are not as likely. However it doesn't make our ethical policy any less relevant and acts as a means of continually provoking thought for ourselves as we continually learn and hopefully for others.
Is there anything you feel we should add to or change in our ethical policy? Do you have an ethical policy and what does it mean for your business? We'd love to hear from you.
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