Green Hosting News

What matters to you

16th Apr 2021

We talk a lot about the environmental credentials of Green Hosting but we know there are other, arguably more important, things to consider when it comes to choosing a web host.

A client testimonial from Ethical Revolution. The text is included in the news story.Being an online business ourselves we completely understand that entrusting your website with anyone is a big deal. You need to know that the service is secure and reliable and crucially that you can access technical support when you need it.

How do we know this? We've been providing web hosting for 16 years and so we've definitely got the experience behind us to know what clients really want the most.

When clients tell us how happy they are with our clear communication and straightforward support, that they were relieved at how smoothly we transferred their website and e-mails or or that they appreciated the quick set up, this shows us what matters to you.

Here are a some of the things our clients said about us:

"Thank YOU for providing such a brilliant service! Honestly, before starting Ethical Revolution all those years ago I used to provide web solutions for businesses and so I have had plenty of experience of web hosts. Even without the amazing green credentials you guys are the best!"
Sam Attard
ethicalrevolution.co.uk


"I'm really impressed with the service I received from Green Hosting. I was nervous about moving my site over in case anything got lost or broken but they guided me through the whole process, answered all my questions in plain English and kept me updated at every stage. They handled the whole switch over for me and it went smoothly. Not only have they made my site more sustainable but it's actually much faster now too!"
Sian Conway-Wood
ethicalhour.co.uk

You're a dream, thank you, best service I've ever had in my life from a hosting company!
Holly Rose
hollyrose.eco

We’d REALLY recommend Green Hosting as they’ve been fantastic throughout this whole process.
Sarah Webb
unlimited.earth

"So great to know that my website won't be running on fossil fuels - and to top it off they were incredibly quick and helpful with set-up"
Rachel Baker
theethicalcopywriter.com

If you are looking to move your website to Green Hosting then do get in touch. To see other websites using our Green Hosting, take a look at our Clients page.

Please note that Wix, Squarespace & Shopify are all closed web platforms and websites built with these systems are not able to be moved elsewhere.


Clients doing amazing things part 5

31st Mar 2021

I started this series of posts originally to highlight how our clients were supporting others, adapting, suriviving and generally doing amazing things in the first lockdown of March 2020. Although one year later the lockdown situation is slowly, gradually changing our clients' hard work, kindness and tenacity isn't. So, here is the latest installment of Green Hosting clients doing amazing things...

A montage of client logos, products and people images who are featured in the 'clients doing amazing things part 5 article'

Wild Intrigue, hosts of unique wildlife events to re-connect everyone with nature, choose Green Hosting to power their website.

Nottinghamshire Wildlife Trust are heading up a huge project to bring beavers back to Idle Valley Nature Reserve for the first time in 400 years.

Rafa Rafa, organic clothing brand that funds small-scale, volunteer-led environmental projects power their website with Green Hosting.

Edventure Frome announce their new programme 'A Green and Healthy Future for Frome' to promote a healthy climate and healthy people.

Mellow Grove, a permaculture smallholding producing food, providing therapeutic programmes in nature, giving bereavement support and green burials chose to power their website with Green Hosting.

Conscious Skincare hosted giveaways of their beautiful, organic skincare products throughout the month.

Perfect 10 PR have been helping the Food Innovation Centre at The University of Nottingham to spread the word about free sustainable packaging advice for food and drink manufacturers.

Lottie from IntoTheEco discussed why supporting women in the fashion industry is so important over on her Lottie Woods Design channel.

Greens Windmill mark 1317 flour orders on the one year anniversary of the beginning of a lockdown flour shortage. That's 8 times their usual amount!

Laura Martin worked with Jungle on promoting their new, gorgeous disco soul single Keep Moving.

Caitlin Job, copywriter & French to English translator specialising in ecotourism, ethical marketing and international development chose to power their website with Green Hosting.

Scottish Ecological Design Association hosted a series of conversations with experts about rural land use in Scotland, focussing on issues such as biodiversity, health and wellbeing, carbon capture and employment.

Support for Carers continued their weekly, much needed online support groups for carers in Leicestershire

Reed Words was contacted by 'one of the world's biggest brands' to ask for their help. I wonder who it is!

The Abdication Micropub celebrated International Women's Day by holding an online beer tasting session with all women brewers.


Green Hosting badges for your website

26th Mar 2021

Did you know that we have Green Hosting badges for our clients to display on their websites?

Illustrated green hills and blue sky with wind turbines and a flag showing the text 'green-hosting.co.uk 100% wind powered website'

If you are using our hosting service, go ahead and tell the world that you have chosen to power your site 100% by the wind!

We have a range of different sized badges and an option of full colour or grey and white. To use a badge, hop over to our support page and copy the code for the badge of your choice. If you would like some help then do get in touch with us through our helpdesk.


Clients doing amazing things part 4

3rd Mar 2021

What a month February was! Despite it being the shortest of the year it feels like a lot has happened. We went from freezing ice and snow to sunshine and milder days, from full lockdown to plans for businesses and opportunities opening back up. Our clients have been super busy too and here are the amazing things some of them have been doing...

A collage made up of 15 images of our customers and their products corresponding to the news article

Laura from Fuzzfox has been filming virtual PE classes for kids with a historical theme.

Lottie from Into The Eco has been making beautiful things from fabric scraps. Zero waste sewing at its absolute best!

Laura and Kate from The Book Club Review shared their essential list of lockdown reading.

Ethical accountant, David of Green & Moore share their tax saving tips and offered to answer accounting FAQs

Laura from Wildlife Garden Project was on BBC Cornwall talking about wildlife gardenening during lockdown and how the project started.

Francesca from Ethical Unicorn highlighted the importance of HIV testing and took a HIV test to show how easy it is done as well as shared some facts about HIV/AIDS.

Ethical Influencers, the digital community doing good celebrated welcoming their 1000th member.

Green & Blue shared some wildlife-friendy practical 'weekend projects' for children and gift ideas for mothering Sunday.

Claire Blackie has created her own bespoke aromatherapy products and is planning re-opening her treatment room to clients.

Share, the library of things are expanding their team and looking to hire an assistant manager for their shop based in Frome.

Greens Windmill took advantage of the change in weather which brought high winds from the south. They worked long hours once again to produce flour for the city.

Jo and the Where Does it Come From team celebrates Fairtrade Fortnight by introducing some of the people they work with to produce their ethically made garments, accessories and homewares.

Olivia of A Half Baked Idea is planning to create beautiful food once again for upcoming weddings.

Conservation Through Public Health provide training to reformed poachers to support their needs and help them to work in harmony with wildlife whilst protecting themselves from COVID-19 and preventing transmission to gorillas and other wildlife.

And last, but certainly not least, a huge congratulations to Sian of #EthicalHour on the arrival of her baby girl!


How to make your social media content more inclusive

19th Feb 2021

Social media is pretty much a standard part of most businesses’ online marketing by now but users’ experience of it is far from standardised. This could be due to the content itself, how it's posted, or both. For people who have disabilities it may be difficult to access social media in many ways, which at best could be frustrating and at worst be a complete barrier.

With some forward planning and a few adjustments to the way we prepare and post, we could be providing a whole different and much more inclusive experience to many users.

This is a whistle-stop tour to highlight the different aspects of our social media posts we could (should) be making more accessible and inclusive. I'll say right now that we are learning too and will be implementing these things in our posts going forward.

At the end of this article I've added links to some really great guides and deeper information by the experts in this subject. There's a video from AbilityNet, which is very much worth a watch too.

Describing Images

Images are a big deal in our social media, especially in Instagram where it’s all about that engaging picture. For visitors who cannot see images, a useful and concise description is needed in the form of ‘Alt Text’.

Facebook creates automatically generated alt text, which you will need to check and edit, for Instagram and Twitter you can add alt text:
Editing alt text in Facebook
Adding alt text in Twitter
Adding alt text in Instagram

In some instances, alt text may not be sufficient to describe your image, especially if your image includes text (more about that below). In these situations you could add an image description into your post text or link through to the full information on your website.

Audio & Video

For podcasts or audio-only content, a transcript should be included. If this isn’t possible within the post itself then you could provide a link to the full transcript wherever it is available online.

Transcripts can also be added to YouTube videos as can closed captions. Google provide useful guides on adding your own closed captions and creating a transcript file for YouTube videos.

Subtitles vs Captions?
Subtitles covey only the dialogue in the video and captions convey all of the essential audio (e.g. sound effects, music etc as well as dialogue). So you need to decide which will be most useful for the video you’re publishing.

AbilityNet have a great guide on this and adding captions to various platforms, which in the video is discussed at 26:50 and is on page 9 of the transcript document.

Audio descriptions

An audio description is useful for videos where visual content conveys meaning or information. However, you may be able to plan your video in advance so they’re not needed.
The W3C provide clarification on audio descriptions, when to use them and how to add them

Fonts and text

Custom fonts
Custom fonts, which aren't included as standard on the social media platform can be difficult to read, due to the letter forms. Additionally, on social media custom fonts are are ignored by text readers and assistive technology. Using the fonts as provided means a better user experience and reduces the risk of your content not being read at all.

Text in images
If possible it's always best to avoid using text in images at all. However, it is a great way to make an impact, especially on Instagram. When using text in images, it is important to use a legible font that won't become illegible when zoomed to a much larger size. Also choose a simple or sans-serif font, where individual characters are easily distinguished. And importantly, ensure that the font colour and background colour contrast well so that the text is clear and strong. WebAim provide a very useful colour contrast checker which helps you easily choose highly contrasting colour combinations.

Hashtags

We can get a little carried away with hashtags sometimes, trying to hit as many key tags as possible. However, we need to take care about how we use them. Camel caps not only make hashtags much more legible but also allows text readers to distinguish individual words within the tag. To demonstrate camel case vs non-camel case, see the following:
#ThisIsCamelCase
#thisisnotcamelcase

Disability Rights Fund also advise putting hashtags in comments, separate from the post text. However others suggest hashtags within the post are OK if used in context within the sentence.

Emojis

How we love an emoji to bring personality to our posts! However, for some people emojis can make the caption too ‘busy’ and difficult to read. They can also problems for those using text readers if used excessively and in the middle of sentences. This is because the text readers announce the name of the emoji and as you can imagine may make a post seem nonsensical. AbilityNet provide a brilliant example of this in their example video of emojis being read aloud (at 11:33).

The Language we Use

This is a huge topic in itself and not as clear cut as making technical adjustments. However, two important things to be aware of are:

  1. respectful and safe language - Being aware of discriminatory use of words or words that reinforce stigma and prejudices. It may also be necessary to include trigger warnings for some content.
  2. assuming how people may understand and process language. This may be made more difficult to jargon used, industry specific acronyms, abstract concepts and complexity for example. Simple and direct language, where possible, is more inclusive.

Further information:

Here are some very useful resources which provide much more detail:

WebAim - People with Disabilities on the Web

Ability Net - How to Do Accessible Social Media (webinar and Q&As)

UK Government Communication Service - Planning, creating and publishing accessible social media campaigns

RNIB - Making Your Social Media Accessible

Disability Rights Fund - Creating Accessible Social Media for Those With DeafBlindness

Hootsuite - Inclusive Design for Social Media

W3C - Making Audio and Video Media Accessible

Emojipedia - See all of the different names of emojis

Self-Defined - A dictionary of words which may be not be inclusive

Gov.UK - Inclusive language: words to use and avoid when writing about disability

Stroke Association - Accessible Information Guidelines (Making information accessible for people with aphasia)


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