Reducing carbon emissions with wind powered websites

Reducing carbon emissions with wind powered websites

The internet is a hungry beast, it might not seem obvious at first, but it is. Online digital activities are broad and varied and have grown hugely over recent years in both our professional and personal lives. To meet the rising demand for online services, the number of global data centres has risen drastically in recent years (from half a million in 2012 to eight million in 2019).

This increasing consumption and creation of online data means a greater need for resources and electricity. Currently the internet uses around 3% of the world’s global electricity supply and data centres powered by fossil fuels are reported to be a major contributor to greenhouse gas emissions.*

Your website doesn’t have to cause pollution in this way. The London based data centre which houses our Green Hosting servers, routers and cooling systems runs entirely on renewable energy generated from UK on-shore and off-shore wind farms. The data centre isn’t wasteful with that green energy either and has in fact achieved a Power Usage Effectiveness (PUE) of 1.2 - 1.3, which is a very high efficiency rating. This is because it has been designed and built to use electricity as efficiently as possible. By extracting hot air from the building and using naturally cold outside air through the water-based chillers, the cooling systems do not need to be constantly at full power as they would in traditional data centres, meaning they use less energy.

We work to make a positive impact by diverting websites and e-mail services (over 500 to date) away from fossil fuel powered hosting services. Additionally, we continue to promote renewable energy hosting and our clients who choose it.

Switching to Green Hosting means that our clients’ websites are helping to reduce greenhouse gas emissions, but that’s not all; Together through our consumer power we are sending a strong message to utility and data centre companies that website owners want more clean energy.

*Read more about online energy and resource consumption in our blog posts ‘Reducing Waste in Our Digital Lives’ and 'How using Green Hosting can help reduce carbon emissions and exercise consumer influence'.

Last reviewed 16/02/2022